Success Story: How One Startup Transformed with Back Office Support

Infosearch offers back office service to various businesses that belong to a variety of industries from across the World. Though the example organization that we discuss in this article is not our experience, we have supported quite a few businesses and helped them to enhance their performance. Infosearch's back office services include BPO services, invoice factoring, underwriting, financial accounts, HR, e-commerce services and infrastructure management. Contact Infosearch for outsourced back office services.        

The Startup Struggle

A fast-growing startup firm on the cutting edge of the AI-assisted healthcare sector was Zenith Innovations. The future of their platform was looking quite bright, as they were aiming to revolutionise the patient care model. However, the company was grappling with the typical startup challenges: constraints, increased growth rate and the overwhelming struggle between strategic business processes and support processes.

Daily people problems, accounting and financial issues, computer and technical problems, and administrative concerns were taking so much of the founders’ time and focus away from what they were really meant to do. Many of these difficulties increased linearly with the company size and could have become limiting factors for the organisation’s development.

The Back Office Breakthrough

Understanding the importance of proper back-office operations, Zenith for this reason decided to outsource them. They engaged a professional outsourced back office services company, Optima Solutions that was well-reputed to understand start-up requirements.

Outsourcing was done of the Human Resources, financial and accounting, Information Technology and administrative functions to Optima leaving the key team of Zenith to concentrate on manufacturing, product development, sales and market development. That partnership was a real bargain.

The Transformation

              Accelerated Growth: The back-office interference was over and Zenith’s core team gained more time for the invention of new products and the expansion of the company’s presence on the market. This in turn resulted in less time taken in product development and the penetration into more markets.

              Improved Efficiency: Use of well-structured processes and company best practices improved Optimas processes and hence Zenith. This led to gains in costs and better organizational utilization of resources.

              Risk Mitigation: Compliance and security knowledge and experience of Optima assisted Zenith in avoiding probable risks concerning operations of the back office.

              Scalability: Optima’s structure also maintained a reduction of overhead constraints throughout Zenith’s growth, making it easy for the startup to scale without worrying about back-office issues.

The Results

After a year of Optima’s involvement with Zenith, the latter reported double its revenue, a wider customer trim, and a large investment boost. He took the company to the heights of success and it became one of the leading companies in the industry in terms of valuation.

Widely known due to the success story of Zenith Innovations one can identify the importance of back-office support for a startup company. By outsourcing those functions which are best done by others, Zenith was able to focus on delivering only its best shots at functions which it believed could help it grow faster and gain maximum market share.

Key Takeaways

              It is important to remember that back-of-the-house processes are as essential to a startup’s success as anything.

              They may also be contracted out, which could reduce resources when implemented and fasten expansion.

              It is important to select the appropriate back-office support supplier.

              The right alliance can spur serious transformation in business.

Visit Infosearch BPO website to learn more about our services. 


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